Searching For a Good Copywriter
If you wish to earn money on the internet, you are going to need a site. If you would like that web site to bring in money, it should be written extremely well. Unless you're good at copywriting already it's smart to hire someone who is experienced to write the text on your website. A good copywriter can help you make far more money than you could ever hope to see if you attempted to do the writing by yourself. Apparently, not all copywriters are the same. Some copywriters are extremely talented. Some dream of having talent but are simply trying to make some money because they've heard that online copywriting is simple. Here is how you will be able to know the difference.
Does the writer have his or her own site? Any copywriter who would like to create web copy must have a website that contains their writing bio, a resume, a couple of samples and anything else they want to share. If they don't have a website of their own, how will they be able to help you with your own website? Pay attention to the copy on their web site also. If it is riddled with mistakes this is a bad sign.
Do you react well as you go over the copy on the copywriter's website? This is more involved than just noticing grammatical errors you can try this out and syntax errors. Does the copy cause you to feel any sort of emotional response? Does it cause you to feel read affection for the writer? Does the copy make you want to follow up and learn more about the writer? Does it make you want to jump to employ them as soon as possible? Does it make you feel like you have to get out of there? Does the copy push you to be angry? These are all important reactions and you must listen to them.
Carry out a little more research on the writer. Try to look for reviews on online discussion boards and independent sites. It's extremely likely that the only reviews you will find on the writer's site are going to be good. Look online for the copywriter's name to find out if there are any reviews or personal testimonials that are not run and can't be faked by the writer you are checking up on. Examine closely these reviews and feedback. Ask the writer to provide a few references. Make sure that you follow up and genuinely get a hold of those references so that you can get an honest opinion from them.
See to it that you spend some time poring over the samples provided by the writer. You should ask the writer to send you some samples that aren't already provided on the web site. This is particularly important if the copywriter states he or she is an expert in a particular field. If the writing is vague and reads like a regurgitated Wikipedia article, you should move on.
You have a number of choices available to you when you're trying to site figure out whether or not to hire a copywriter. It's crucial to carry out your due diligence and look beyond the writer as a person and discover what you can about his or her reputation and character.